FICCI Whitepaper launch of 'ePharmacy in India - Last mile access of medicines'

At this juncture, when we are moving towards ‘Digital India’ and are encouraging the use of technology in all services, it is important that we do not take any step which could be detrimental to the growth of this channel and restricts the consumers to access to all modes of distribution.

Further to work towards the vision of ‘Digital Health’, e-pharmacy is again an important aspect which needs to be well considered in terms of better outreach to consumers.

To better understand this new channel of distribution and to analyze its challenges and the ways to address them, FICCI has developed a white paper - 'ePharmacy in India - Last mile access of medicines'.

The white paper will be released at a seminar on 25th of July, 2016 at FICCI, New Delhi office in the presence of Government dignitaries, Industry players and other concerned stakeholders.