The other side of the coin_Online pharmacy portals
We recently published a post on the "Nationwide Chemist Strike on 14th Oct against online medicines". We thank Mr. Pankaj Gupta for his comments:
Please see http://pharmaliterati.blogspot.in/2015/10/nationwide-chemist-strike-on-14th-oct.html
We have received a response from one of the readers, which is worth sharing here:
"It`s unfortunate to see that
Lakhs of chemists are making wrong decisions based on directives from few
people in associations who have vested interests behind such strikes. We at
Mera Medicare LLP (www.meramedicare.com) aspire to bring efficiency, transparency
and innovation in the overall Healthcare sector but these kinds of strikes and
blind following is truly regressive for the society.
Local chemists don`t really understand
who`s their competitor and who`s their partner and that`s why they are falling
into this 'Bhed-chaal'. Hyperlocal Marketplace such as Mera Medicare is a true
partner of these local chemists while chain pharmacies such as Religare,
Apollo, Medplus are the real threats to the local chemists. Mera Medicare
neither has any inventory nor plans to have one in the future. We can only do
business in conjunction with local chemists. They are our life blood to be
successful in this sector. On the other hand, Chain Pharmacies want to wipe out
all the local chemists and grab 100% market share through their Inventory+
E-commerce model.
From our discussions with the
pharmacies, we understand that they are only going on strike because of immense
pressure from the association. Ironically, almost 20 pharmacies approached to
us on 14th Oct to partner with us.
We truly believe that chemists will
take a wise decision and won`t be trapped into vested interests of
associations. That`s the reason, we are pretty optimistic about our business
model. We have already expanded to 8 cities of India and will quickly expand to
total 25 cities in 2015. We are seeing 50%+ month-over-month growth in the
orders, which explains that Indian youth is embracing us with open arms."
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